Singer/performer and Ghanean Music Union's director Obour, alias Bice Osei Kuffour, has been the main Ambassador for the Atewa Till Eternity project. His music, HIPlife, derived from high life but with a powerful raplike style has attracted many Ghaneans, and made him into a convenor and motivator for many other musicians to care about their country and act. Among others to save Atewa Forest, home to the water sources that feed Ghana's capital Accra with drinking water for 5 million people.